Sustainable action involves taking responsibility for the impact on the environment and society. Products marked with the "Care for Materials" symbol are made from materials sourced and processed with particular attention to conserving resources. For agriculturally grown raw materials such as cotton, this means, for example, reducing the use of pesticides and chemicals, conserving water and energy, and ensuring social standards and fair working conditions. This helps preserve natural resources such as healthy soils and protects biodiversity. For animal-derived fibers, the focus is on ensuring animal welfare during material sourcing.

Products marked with the "Care for Recycling" symbol represent a high commitment to resource reuse. Thanks to innovative technologies, many materials can now be recycled and integrated into a new lifecycle. These material cycles help conserve valuable resources and minimize waste. By considering the use of recycled fibers or the recyclability of the product at the end of its life right from the design stage, environmental impact can be reduced.