High-quality products mark a major step towards durability and therefore sustainability. In the Product & Customer field of action, we transparently live up to our responsibility towards our customers.
Our high-quality fashion comes courtesy of our environmental criteria, as well as our social standards along the entire supply chain. That’s why we promise our customers that we’ll share our goals and progress openly and honestly – because we care about our products and customers.
Our future is becoming more sustainable – and so is our fashion. We have set ourselves the goal of having at least 20 percent of our assortment certified with our in-house sustainability certificate standard by 2025. This applies to partner brands and our own private labels alike.
Our sustainability certificate standard lays the groundwork for identifying more sustainable products within our assortment. To give our customers a helping hand, we mark products with our We Care Together label if they comply with our sustainability certificate standard. Depending on the underlying sustainability certificate in question, the products are assigned to one of our three sustainability categories: Organic, Responsible, Recycled. They relate to key topics covered by the sustainability certificates, while also being easy to understand.
We do not compromise on things that are important to us. That is why our subsidiary International Brands Company (IB Company KG), which is responsible for manufacturing our private labels, was certified for textile standards OCS (Organic Content Standard) and RCS (Recycled Claim Standard).
By creating Jake*s Studio, we are also bringing to life a private label that pairs more sustainable products with a progressive aesthetic and a high level of quality. We are creating a space where sustainability and innovation are at the heart of what we do. Our considered approach to resources and the use of more sustainable materials sees us establish an awareness of more sustainable fashion and assume responsibility.
For us, this also includes our commitment to protecting animal welfare. That is why we are currently developing an animal welfare policy, which we will publish by the end of 2023. We have not used fur in our Company Group's product range for many years. In 2023, we decided to join the Fur Free Retailer Program of the Fur Free Alliance and publicly declare our opposition to the sale of fur.
We invite our customers to join us on our journey towards a more sustainable future. Care, repairs and alterations extend the life of clothing – thereby reducing the impact of the fashion industry on our planet.
Sustainable care starts with asking what clothes really need to be washed regularly. Why? Because many garments can be aired out or steamed instead. Simply doing without laundry detergent, softener and bleach in delicate detergent, and using an eco-friendly version in lieu, makes a difference. Plus, washing at 30 degrees or less, using a slow spin speed and air-drying protect both our environment and our clothes alike. We have put together even more tips and tricks in our care guide.