High-quality products mark a major step towards durability and therefore sustainability. In the Product & Customer field of action, we transparently live up to our responsibility towards our customers.
Our high-quality fashion comes courtesy of our environmental criteria, as well as our social standards along the entire supply chain. That’s why we promise our customers that we’ll share our goals and progress openly and honestly – because we care about our products and customers.
Our future is becoming more sustainable – and so is our fashion. We have set ourselves the goal of having at least 20 percent of our assortment certified with our in-house sustainability certificate standard by the end of 2025. This applies to partner brands and our own private labels alike.
We not only acknlowledge our responsibility towards people and the environment, but we also want to take into account the protection of animal welfare. We have not used real fur in our assortment for many years already. By joining the Fur Free Retailer Programme of the Fur Free Alliance in 2023, we are making our stance clear and are also publicly speaking out against the use and sale of fur. In addition, we have developed an animal welfare policy together with the experienced experts from the animal welfare organisation FOUR PAWS. This policy clearly describes our standards and principles for a dignified treatment of all animals along our supply chains and sets ambitious targets for the future.
We do not compromise on things that are important to us. That is why our subsidiary International Brands Company (IB Company GmbH & Co. KG), which is responsible for manufacturing our private labels, was certified for textile standards OCS (Organic Content Standard), RCS (Recycled Claim Standard), RWS (Responsible Wool Standard), RAS (Responsible Alpaca Standard), and RMS (Responsible Mohair Standard).
By creating Jake*s Studio, we are also bringing to life a private label that pairs more sustainable products with a progressive aesthetic and a high level of quality. We are creating a space where sustainability and innovation are at the heart of what we do. Our considered approach to resources and the use of more sustainable materials sees us establish an awareness of more sustainable fashion and assume responsibility.
Through our thoughtful use of resources and the use of more sustainable materials, we are establishing an awareness of more sustainable fashion and taking responsibility. Even the smallest detail can make a difference. For example, we have changed the material of our care labels to 100% recycled polyester.
For us, this also includes our commitment to protecting animal welfare and preserving biodiversity.
We invite our customers to join us on our journey towards a more sustainable future. Care, repairs and alterations extend the life of clothing – thereby reducing the impact of the fashion industry on our planet.
Sustainable care starts with asking what clothes really need to be washed regularly. Why? Because many garments can be aired out or steamed instead. Simply doing without laundry detergent, softener and bleach in delicate detergent, and using an eco-friendly version in lieu, makes a difference. Plus, washing at 30 degrees or less, using a slow spin speed and air-drying protect both our environment and our clothes alike. We have put together even more tips and tricks in our care guide.
